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Poker Offers & Acquisition Manager in St Julian's, Malta, Malta

The Stars Group

The role: Poker Offers & Acquisition Manager  

We are looking for a Poker Offers & Acquisition Manager to join our Poker department, based in our Malta office.  

Are you our next star player?  

This role is to be responsible for the global portfolio of Poker Welcome and Acquisition offers. You will oversee the development and execution of poker acquisition promotions across our key territories, taking ownership of the performance evaluation and constant improvement in each market. You will manage the rationale, design and implementation of the offers to a high standard, being also responsible for the entire new player journey with a strong focus and profound understanding of consumer insights and competitive landscape in each market.  

You will develop a yearly calendar of acquisition offers, including promotional mechanics, brand and visual identity, and will deliver frontline CRM support for key marketing channels where these offers will be displayed. He/she will work to ensure that the PokerStars client and web estate are aligned with the Groups major television, media and digital marketing campaigns. The person in the role will be working closely together with our teams in Digital, Research, Legal, BI, Fraud & Risk and the Execution departments. You will contribute to the overall poker promotions strategy across the PokerStars brand, including PokerStars Live (our live events tours), high profile online events, and product launches.

Why we need you:   • You will develop an acquisition strategy for poker offers in cooperation with the Poker Marketing team and for subsequent Group managements approval. • Support the PokerStars Brand team by developing and executing the promotional mechanics and CRM component of ATL campaigns. • Develop and execute new promotional concepts across all PokerStars licences aimed at reaching business objectives and operational targets in each market, whilst ensuring regulatory compliance. • Manage poker promotional budget and execute full control of the budget usage with regular reporting on actual spends. Participate in the annual planning cycle and budget planning. • Monitor and report on KPIs across a comprehensive set of performance metrics. • Monitor players journey, ensuring that the promotional offers are presented and working as advertised and supported through consistent customer communication messages in desktop clients, mobiles apps, emails and mobile push notifications. • Work with Compliance and Legal department to draft and approve terms and conditions for each offer and ensure that promotional mechanics comply with local regulation. • Monitor competitive landscape and competitor offers, plan and deploy promotions that will compete effectively in each market. • Act as a key contact person for providing acquisition offers CRM expertise to non-CRM functions across the business. • Work with advertising teams, MMDs, BI and other key stakeholders to develop a strategy that meets the business objectives for each region

Who are we looking for:   •  Comprehensive knowledge and understanding of online poker and the online poker industry. • An excellent understanding of global marketing campaign strategy and execution. • Experience in product and / or project management. • Ability to self-start and work independently. • Proven ability to take ownership of a project from conception to completion. • Excellent written communication skills with the ability to tailor communications to varied audiences. • Collaborative team player with the ability to foster good working relationships. • Analysis skills, with experience of a/b testing • A very high-quality and results focus, and attention to detail • Additional language of Russian will be a plus.

Whats in it for you?  

Our experience-based salaries are competitive. Plus, theres a discretionary annual performance bonus. And we provide advice and dedicated assistance to those moving to Malta.  

Your Package will include:   • health and dental insurance for you, your partner and your children (if you all live at the same address) • the option to join our company pension scheme • a personal interest allowance to let you learn something new or pursue a hobby • 1000 EUR as a congratulation if you have a baby whilst you work for us • in-house training and development to develop your skills, progressing your career • free fresh fruit, snacks and drinks in the office • cash allowance for lunch.

What happens next?  

If youre what were looking for, next up will be a phone interview. And if that goes well, well meet you for a zoom/face-to-face interview.  

The Group  

PokerStars is part of Flutter Entertainment Plc, a global sports betting, gaming and entertainment provider headquartered in Dublin and part of FTSE 100 index of the London Stock Exchange, which brings together exceptional brands, products and businesses and a diverse global presence in a safe, responsible and ultimately sustainable way.  

We are an equal opportunity employer that values diversity. We do not discriminate on any protected characteristic as defined by applicable law.  

We will look to provide reasonable accommodation for applicants with disabilities to participate in the job application or interview process. If you need assistance, please contact: <email address removed>.  

Please note we cannot accept general applications; this inbox is just for providing support to those who need it.  

   

   

 

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