Marketing Manager - German or Dutch with English in City of London, London, United Kingdom

Cisco Meraki

Technology can connect us, empower us, and drive us. At Cisco Meraki, we believe that by simplifying powerful technology, we can free passionate people to focus on their mission. Do you share our belief?

Founded in 2006, Meraki has grown to become an industry leader in the IT space, with over 350,000 customers and 4.5 million network devices and counting online around the world. Our comprehensive set of solutions includes wireless, switching, security, UTM, and smart cameras, all run through Meraki’s web-based dashboard interface. You could not ask for a better stack of products, with a better differentiation from competitors, than this.

We’re seeking a Marketing Manager to join our team with strategic campaign development in the European market, with a proven focus on DACH, Benelux/Nordics or Italy depending on your language skills and background. You will take a keen interest in understanding our customers, will have a passion for the simplicity of our products, and have a consistent record of effectively partnering across sales, product, brand, design, channel, field and analyst teams. The role will provide an opportunity to not only build impactful campaigns across Meraki Marketing, but will empower you to recommend incentive programs, explore margin analysis and product supply considerations as well as address strategic strengths and weaknesses in our Go-To-Market approach. If you are passionate about building and running creative campaigns that can be scaled across EMEA and impact the bottom line, we want to talk to you.

Your day-to-day will include brainstorming new campaigns to drive future business, analyzing the impact of active initiatives, running paid media campaigns, requesting and managing budgets, nurturing leads, scaling programs across EMEA, and communicating all the above to the broader organization.

This role is based in our amazing London office. The Global Digital Marketing organization also has teams in, Chicago, San Francisco, Tokyo, Shanghai and Sydney. Coordination across these regions means some light business travel and genuine curiosity to learn about and work with teams from different cultures and regions.

RESPONSIBILITIES

  • Lead online marketing campaigns for a dedicated region in EMEA (DACH, Benelux/Nordics or Italy) and make impactful, strategic decisions. Communicate developments openly to the broader organization and get feedback and build consensus across teams, including senior sales partners.
  • Own 3 to 5 selected online campaigns at various stages of maturity simultaneously.
  • Develop new program approaches with the potential to grow across the EMEA region.
  • Reporting and analysis of important metrics including lead volume, pipeline attribution etc.
  • You will need to track spend and report on in-market campaigns to figure out return on investment.
  • Suggest, build, and measure conversions of new audiences, targeting strategies, and ad/ messaging tests.
  • Work closely with Partner and Product Marketing teams to scale content across organizations.
  • Help forecast leads from digital channels and build the case for incremental budget.
  • Identify and share trends and insights with partners and the larger Cisco Meraki team.
  • Handle webinars from strategy creation, to webinar building to content development and translation.
  • Lead end customer content in your region including overlooking translations of customer and sales content or developing new regional specific collateral.

REQUIREMENTS

  • Minimum 3-5 years of experience leading marketing campaigns from strategy to retro reporting
  • Native in German (preferred), Dutch, Swedish or Italian with a good understanding of the cultural and market nuances of the respective region
  • Complete business fluency, both written and verbal, in English
  • Innovative and creative problem-solver with good communication skills
  • Extraordinary collaborator, open to idea/project iteration and feedback, and enjoy working as part of a close team
  • Able to prioritize and execute on multiple projects with various collaborators
  • The ability to distill and explain complex ideas to partners
  • Bachelor's degree

BONUS - LET US KNOW IF YOU HAVE

  • Experience with:
  • Google, Facebook, LinkedIn or other Digital Marketing platforms for advertising purposes
  • Marketo
  • Salesforce
  • Google analytics
  • Fluency in a second European foreign language

Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis. Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.

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